BUILD A BRAND NEW BRAND
This project arises from the need to create a face for a new, all italian, brand from the world of beauty treatments and make-up.
Based on an entrepreneural business of over 100 cosmetic formulas and over 60 different products, dedicated to treating and beautifying the body.
To bring quality awareness to a new captivating image.
To correctly place in the market, giving both name and form, an excellent product suitable for
all skin types.
Succinct, innovative, fresh, memorable and at the same time symbol of certified quality and effectiveness: a study that brings to the fore the principal characteristics of the brand:
Knowledge, Originality, Innovation, Regeneration and Empathy.
AND SO, KOIRÉ
A new name, but one with a feel of ancient wisdom that gives it authority.
An acronym of the five key words, five characteristics, five ingredients in one formula.
KOIRÉ – INNOVATIVE ITALIAN BEAUTY
A new beauty, created through technology, research, experimentation and certified quality.
A beauty that reaches the client's home after careful analysis bringing safe, reliable and real results.