Awards:
Honorable Mention, IDA International Design Awards (Los Angeles)
Pietramore is a biodynamic winery from Abruzzo, Italy.
(Pietra, Italian for Stone — Amore, Italian for Love)
A cultivation based on the biodynamic method takes into account the influences of the constellations and in particular the transit of the Moon through them.
The biodynamics requires an "holistic" approach to agriculture: a farm is therefore seen as a sort of organism immersed in cosmic forces.
In the biodynamic theory, the earth and the sky are part of a cycle of energies that contributes to the creation of life.
The biodynamic theory teaches us to observe the earth to find out how the "magic" power of the sky takes action on it.
The design of the new Pietramore labels revolves around this theme: the earth and the sky are in a perfect symbiosis.
The concept was put into practice by designing a layout with a close-up of a different stone for each type of wine.
Each wine has been associated with a constellation printed on the stone with a gold foil and with a luminescent UV varnish that glows in the dark.
Pietramore Wines: the spark of the universe resides in the earth.
Client: Società Agricola Antica Tenuta Pietramore S.S.
Agency: Andrea Castelletti Studio
Creative Director / Art Director: Andrea Castelletti
Concept and Design: Andrea Castelletti
Agency: Andrea Castelletti Studio
Creative Director / Art Director: Andrea Castelletti
Concept and Design: Andrea Castelletti
