We developed the naming and packaging design for this artisanal purple gin crafted in Milan, Italy. Our goal was to emphasize the gin's unique personality, origin, and craftsmanship, creating a brand identity that reflects the product's refined and distinctive nature.

At the heart of the concept is the gin's striking purple hue, naturally achieved through an infusion of Butterfly Pea Flower petals. This natural process served as the inspiration for a packaging design that highlights the gin’s authenticity, elegance, and modern appeal.