Take one look up and one to the sides. Yes, the road is narrow. Extremely narrow in fact, barely 43 cm wide. You are in the narrowest alley in Italy, located in the town of Ripatransone, home to Cantina dei Colli Ripani.
client
La Cantina dei Colli Ripani Soc. Coop.
agency
Andrea Castelletti Studio
concept and design
Andrea Castelletti
photography
Marco Biancucci
awards
🏆 Award of Excellence, 62° Design Annual, Communication Arts 2021
🥈 “Silver label”, 24th Int.l Packaging Competition, Vinitaly
🥈 Silver, Graphis Design Annual 2022
🥉 Bronze, ADCI Awards 2020
With its pale, bright pink hue and fruity aroma, Il Vicolo Marche IGT Rosato pays homage to this unique and quirky place that challenges one’s sense of perspective. In every bottle, there are two views of the world — two perspectives that converge in a shared experience, much like navigating the alley itself.
The label design reflects this concept with a stunning display of craftsmanship and technical precision. Printed on uncoated paper, it features a unique watermark effect achieved using hot stamping without foil, creating subtle tonal shifts that add depth and intrigue. The crisp white of the paper forms a striking contrast with the soft pink hues of the wine, reinforcing the interplay of light, shadow, and space.
Printed in a single color, the label is enriched with a range of sophisticated finishes. Metallic silver detailing with micro-engraving recreates the texture of the alley’s cobblestones, while the watermark effect gives the paper a translucent quality, adding depth and refinement. The standout feature, however, is the precision die-cutting and partial removal of the label itself, creating a see-through effect that allows the wine’s pinkish color to shine through.
Take one look up and one to the sides. Yes, the road is narrow. Extremely narrow in fact, barely 43 cm wide. You are in the narrowest alley in Italy, located in the town of Ripatransone, home to Cantina dei Colli Ripani.
awards
🏆 Award of Excellence, 62° Design Annual, Communication Arts 2021
🥈 “Silver label”, 24th Int.l Packaging Competition, Vinitaly
🥈 Silver, Graphis Design Annual 2022
🥉 Bronze, ADCI Awards 2020
With its pale, bright pink hue and fruity aroma, Il Vicolo Marche IGT Rosato pays homage to this unique and quirky place that challenges one’s sense of perspective. In every bottle, there are two views of the world — two perspectives that converge in a shared experience, much like navigating the alley itself.
The label design reflects this concept with a stunning display of craftsmanship and technical precision. Printed on uncoated paper, it features a unique watermark effect achieved using hot stamping without foil, creating subtle tonal shifts that add depth and intrigue. The crisp white of the paper forms a striking contrast with the soft pink hues of the wine, reinforcing the interplay of light, shadow, and space.
Printed in a single color, the label is enriched with a range of sophisticated finishes. Metallic silver detailing with micro-engraving recreates the texture of the alley’s cobblestones, while the watermark effect gives the paper a translucent quality, adding depth and refinement. The standout feature, however, is the precision die-cutting and partial removal of the label itself, creating a see-through effect that allows the wine’s pinkish color to shine through.
client
La Cantina dei Colli Ripani Soc. Coop.
agency
Andrea Castelletti Studio
concept and design
Andrea Castelletti
photography
Marco Biancucci
Andrea Castelletti Studio
Milano / Ripatransone
andrea@acastelletti.com