imNativ® is a 100% Made in Italy sustainable fabric brand with an eco-friendly production process that generates zero waste or pollution, even though it utilizes synthetic fibers. To showcase the outstanding features of imNativ® fabrics, we've developed a series of content that underscores the brand's commitment to sustainability.
client
Aurim S.p.A.
marketing manager
Ersilia Auriemma
agency
Andrea Castelletti Studio
creative direction
Andrea Castelletti
production company
Ippocampostudio
photographer and director
Andrea Pugiotto
mua
Eleonora Carraro
A collection of portraits, photos, and videos that convey a deep connection with the elements of nature, interpreted as an ecosystem that embraces all living beings.
"From nature, for nature": this is the concept we have developed for the brand's communication.
Another crucial element in imNativ®'s communication strategy is the prefix "I'm": imNativ® is a revolutionary and innovative brand that always speaks of itself in the first person.
Following this concept we've outlined the primary characteristics of the fabrics, allowing the brand to present these qualities in the first person. I'm power, I'm all the colors, I'm charisma, I'm delight, I'm contradiction, and so on.
imNativ® is a 100% Made in Italy sustainable fabric brand with an eco-friendly production process that generates zero waste or pollution, even though it utilizes synthetic fibers. To showcase the outstanding features of imNativ® fabrics, we've developed a series of content that underscores the brand's commitment to sustainability.
A collection of portraits, photos, and videos that convey a deep connection with the elements of nature, interpreted as an ecosystem that embraces all living beings.
"From nature, for nature": this is the concept we have developed for the brand's communication.
Another crucial element in imNativ®'s communication strategy is the prefix "I'm": imNativ® is a revolutionary and innovative brand that always speaks of itself in the first person.
Following this concept we've outlined the primary characteristics of the fabrics, allowing the brand to present these qualities in the first person. I'm power, I'm all the colors, I'm charisma, I'm delight, I'm contradiction, and so on.
client
Aurim S.p.A.
marketing manager
Ersilia Auriemma
agency
Andrea Castelletti Studio
creative direction
Andrea Castelletti
production company
Ippocampostudio
photographer and director
Andrea Pugiotto
mua
Eleonora Carraro
Andrea Castelletti Studio
Milano / Ripatransone
andrea@acastelletti.com