Ama Festival is a cultural event organized by the therapeutic community of Ama Aquilone, a community that supports vulnerable individuals and those facing addiction. The festival serves as a bridge between two ordinarily distant worlds— the therapeutic community and the "outside world." Its purpose is to foster an open and authentic dialogue, breaking down prejudices and dismantling predefined roles. Through direct engagement and active listening, it invites participants to encounter each other on equal ground.
client
Ama Aquilone Cooperativa Sociale Onlus
agency
Andrea Castelletti Studio
creative direction
Andrea Castelletti
art direction
Andrea Castelletti, Andrea Flemma
graphic design
Andrea Flemma
Lettering
Valentina Casali
photography
Marco Biancucci
post production
Demetrio Mancini
The language of Ama Festival is deliberately free from rhetoric, focusing instead on wonder, irony, and surprise to provoke reflection and spark discussion. The festival celebrates the authenticity of the human experience, embracing its many facets — including fragility, diversity, fear, and even "healthy madness" — all communicated through the power of art.
The 2023 edition of the festival revolves around the theme "I care", a concept that explores the profound meaning of care for oneself and for others. The guiding principle is simple yet profound:
This untranslatable idea is expressed through a series of evocative and dreamlike images, where art and emotion take center stage, allowing participants to experience the message on an intuitive, emotional level.
We have sought a language to translate the untranslatable.
Ama Festival is a cultural event organized by the therapeutic community of Ama Aquilone, a community that supports vulnerable individuals and those facing addiction. The festival serves as a bridge between two ordinarily distant worlds— the therapeutic community and the "outside world." Its purpose is to foster an open and authentic dialogue, breaking down prejudices and dismantling predefined roles. Through direct engagement and active listening, it invites participants to encounter each other on equal ground.
The language of Ama Festival is deliberately free from rhetoric, focusing instead on wonder, irony, and surprise to provoke reflection and spark discussion. The festival celebrates the authenticity of the human experience, embracing its many facets — including fragility, diversity, fear, and even "healthy madness" — all communicated through the power of art.
The 2023 edition of the festival revolves around the theme "I care", a concept that explores the profound meaning of care for oneself and for others. The guiding principle is simple yet profound:
This untranslatable idea is expressed through a series of evocative and dreamlike images, where art and emotion take center stage, allowing participants to experience the message on an intuitive, emotional level.
We have sought a language to translate the untranslatable.
client
Ama Aquilone Cooperativa Sociale Onlus
agency
Andrea Castelletti Studio
creative direction
Andrea Castelletti
art direction
Andrea Castelletti, Andrea Flemma
graphic design
Andrea Flemma
Lettering
Valentina Casali
photography
Marco Biancucci
post production
Demetrio Mancini
Andrea Castelletti Studio
Milano / Ripatransone
andrea@acastelletti.com