Vigna Messieri holds a place of honor in Italian wine history as the first-ever Rosso Piceno Superiore to be bottled, a tradition that began in 1969. It represents the quintessential red wine of the Piceno region — a wine that has become synonymous with Tenuta Cocci Grifoni and one that the public has come to recognize as a symbol of authentic Piceno heritage.

The new design aims to restore Vigna Messieri to its rightful role as a flagship wine. It embodies a timeless image, one that emerges from the company's deep-rooted history and takes shape through a modern lens. This approach bridges the past and present, drawing on tradition while projecting a vision of the future.

The updated visual identity reinterprets the iconic essence of a wine born from the sharecropping tradition. The design celebrates its legacy while enhancing its relevance for today’s audience. The result is a harmonious blend of history and modernity, reflecting the bold and enduring spirit of Tenuta Cocci Grifoni.