Pietramore is a biodynamic winery from Abruzzo, Italy. The name is a fusion of two Italian words: Pietra (stone) and Amore (love), symbolizing the deep connection with nature.
client
Società Agricola Antica Tenuta Pietramore S.S.
agency
Andrea Castelletti Studio
concept and design
Andrea Castelletti
awards
🎖️ Honorable Mention, IDA International Design Awards
Biodynamic cultivation follows a holistic approach to agriculture, viewing the farm as a living organism immersed in cosmic forces. This method takes into account the influence of constellations, with particular attention to the phases of the moon as it transits through them. According to biodynamic principles, the earth and the sky exist in a cycle of energy that sustains and nurtures life. By observing the earth, one can witness how the "magic" power of the sky interacts with it.
The design of the new Pietramore labels captures the essence of biodynamic wine production, embodying the connection between earth and sky. Each label features a close-up image of a distinct stone, chosen to represent each type of wine. Overlaid on the stone is a constellation, printed in gold foil and enhanced with a luminescent UV varnish that glows in the dark, symbolizing the ever-present influence of cosmic forces.
Pietramore Wines: the spark of the universe resides in the earth.
Pietramore is a biodynamic winery from Abruzzo, Italy. The name is a fusion of two Italian words: Pietra (stone) and Amore (love), symbolizing the deep connection with nature.
awards
🎖️ Honorable Mention, IDA International Design Awards
Biodynamic cultivation follows a holistic approach to agriculture, viewing the farm as a living organism immersed in cosmic forces. This method takes into account the influence of constellations, with particular attention to the phases of the moon as it transits through them. According to biodynamic principles, the earth and the sky exist in a cycle of energy that sustains and nurtures life. By observing the earth, one can witness how the "magic" power of the sky interacts with it.
The design of the new Pietramore labels captures the essence of biodynamic wine production, embodying the connection between earth and sky. Each label features a close-up image of a distinct stone, chosen to represent each type of wine. Overlaid on the stone is a constellation, printed in gold foil and enhanced with a luminescent UV varnish that glows in the dark, symbolizing the ever-present influence of cosmic forces.
Pietramore Wines: the spark of the universe resides in the earth.
client
Società Agricola Antica Tenuta Pietramore S.S.
agency
Andrea Castelletti Studio
concept and design
Andrea Castelletti
Andrea Castelletti Studio
Milano / Ripatransone
andrea@acastelletti.com