Nestled along the Adriatic coastline of Italy's Marche region, in the medieval hamlet of Torre di Palme—recognized as one of the most beautiful villages in Italy—lie the ancient Piceno springs known as Fonti di Palme (Palm Springs). Surrounded by an enchanting oasis of centuries-old pine trees, the springs are a testament to the region's rich natural and cultural heritage.
The therapeutic properties of the springs, known since Roman times, were rediscovered in 1930 during restoration work on the old spa station. Excavations revealed partial remains of an ancient fountain wall and two underground passages once used to channel water to the fountain. These discoveries confirmed the historical presence of a spa in the ancient city of Palma, the former regional capital of Ager Palmensis.
client
Fonti di Palme S.A.S.
agency
Andrea Castelletti Studio
art direction
Andrea Castelletti
copywriting
Andrea Castelletti
photography
Studio Cirasa
awards
🥇 Gold, Graphis Poster Annual 2020
This print ad seeks to evoke the rich history of Palma, the ancient regional capital of Ager Palmensis—a territory referenced by Pliny the Elder in the southern part of the Roman Picenum region. The ad draws inspiration from a poem written by the company’s founder in 1950, weaving heritage and tradition into a timeless narrative.
The copy can be translated as follows
At the foot of the hill,
From whose summit
the ancient and grand city of the Picenes once reigned,
Today stands Torre di Palme.
Here, mineral water springs forth,
Where the healthy breeze alternates
from Sibyl to sea,
Caressing the blossoming tresses of ruby-red bushes
reaching for the sky,
While sunbeams compete with sparkling fountains
in triple harmony.
Youth, grace, beauty
Restoring health anew.
Nestled along the Adriatic coastline of Italy's Marche region, in the medieval hamlet of Torre di Palme—recognized as one of the most beautiful villages in Italy—lie the ancient Piceno springs known as Fonti di Palme (Palm Springs). Surrounded by an enchanting oasis of centuries-old pine trees, the springs are a testament to the region's rich natural and cultural heritage.
The therapeutic properties of the springs, known since Roman times, were rediscovered in 1930 during restoration work on the old spa station. Excavations revealed partial remains of an ancient fountain wall and two underground passages once used to channel water to the fountain. These discoveries confirmed the historical presence of a spa in the ancient city of Palma, the former regional capital of Ager Palmensis.
awards
🥇 Gold, Graphis Poster Annual 2020
This print ad seeks to evoke the rich history of Palma, the ancient regional capital of Ager Palmensis—a territory referenced by Pliny the Elder in the southern part of the Roman Picenum region. The ad draws inspiration from a poem written by the company’s founder in 1950, weaving heritage and tradition into a timeless narrative.
The copy can be translated as follows
At the foot of the hill,
From whose summit
the ancient and grand city of the Picenes once reigned,
Today stands Torre di Palme.
Here, mineral water springs forth,
Where the healthy breeze alternates
from Sibyl to sea,
Caressing the blossoming tresses of ruby-red bushes
reaching for the sky,
While sunbeams compete with sparkling fountains
in triple harmony.
Youth, grace, beauty
Restoring health anew.
client
Fonti di Palme S.A.S.
agency
Andrea Castelletti Studio
art direction
Andrea Castelletti
copywriting
Andrea Castelletti
photography
Studio Cirasa
Andrea Castelletti Studio
Milano / Ripatransone
andrea@acastelletti.com