Gold, Graphis Poster Annual 2020 (NYC)

Fonti di Palme  |  Print AD

In the center of the Marche Region's Adriatic coastline, in Torre di Palme, an old medieval hamlet currently recognized as one of the most beautiful in Italy, you can find the ancient Piceno springs called “Fonti di Palme” (Palm Springs), situated in an enchanting oasis of pine trees and age-old trees.

The springs and their therapeutic properties, already recognized during Roman times, were rediscovered in 1930. While restoration work on the old spa station was being carried out partial remains of an old fountain wall and two underground passages, which were used to transport water converging with the wall itself, came to light. This was proof of the existence of the spa of the very ancient city of Palma, the regional capital of Ager Palmensis.

This print ad has been designed to evoke the history of the very ancient city of Palma, the regional capital of Ager Palmensis, the territory identified by Pliny the Elder in the southern part of the Roman region of Piceno. 
The copy was inspired by a poetry written in 1950 by the founder of the company.

The copy can be translated like this:

"On the slopes of the wood
from whose peak the ancient and great city of the Picenes dominated, 
nowadays known as Torre di Palme, 
the mineral water gushes
where the breeze alternates from the Sibyl to the sea, 
caressing the flowered crowns from the rubies spurs to the firmament, 
while the rays of the sun and the glittering fountains competes in triple harmony. 
Youth, grace, beauty. 
To restore health.”

Client: Fonti di Palme S.A.S
Agency: Andrea Castelletti
Creative Director: Andrea Castelletti
Art Director & Copywriter: Andrea Castelletti
Photographer: Studio Cirasa
Packaging design agency: Andrea Castelletti

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