This campaign was inspired by a poetry wrote in 1950 by the founder of the company.
"On the slopes of the wood
from whose peak the ancient and great city of the Picenes dominated,
nowday known as Torre di Palme,
the mineral water gushes
where the breeze alternates from the Sibilla to the sea,
caressing the flowered crowns from the rubies spurs to the firmament,
while the rays of the sun and the glittering fountains compete in triple harmony.
Youth, grace, beauty.
To restore health.”
Agency: Andrea Castelletti
Creative Director: Andrea Castelletti
Art Director: Andrea Castelletti
Copywriter: Andrea Castelletti
Photographer: Studio Cirasa
Packaging design: Andrea Castelletti, Juan Ricardo Hernández