"Coordinated Image 2023" Special Award, 27th Int.l Packaging Competition, Vinitaly

Ama Aquilone Onlus  |  Ama Terra

Ama Terra is a farm born from the non-profit social cooperative Ama Aquilone, founded in 1983 as a welcoming community for vulnerable individuals. Ama Terra inherits all the experience of an ethical and lifelong project created to welcome people in need, committing itself to their recovery and social and professional reintegration through the cultivation and production of high-quality organic products, following local traditions.

The concept for the Ama Terra line of wines comes from on the book "Pietra, l'anima e l'infinito da abitare" (Pietra, soul and Infinity of Living) by Francesco Cicchi, founder and president of the non-profit social cooperative Ama Aquilone. Cicchi's book brings together a selection of stories, portraits and reflections that are the result of encounters from his years of social work. 

The labels of Ama Terra wines have been designed following the same path as Cicchi's book. On the bottles, we find — literally with an overlapped piece of paper — quotes from individual stories in the book that, if connected from each other, tell a common story. These elegant, strong, and essential labels aim to convey the human ability to bring light to shadow.

The labels are printed in two colors on Fasson Rustique Blanc paper with paired paper cutouts made on Fasson Artisan Blanc paper printed in one color and a silver Kurz foil used to recreate the underlining of the book.

Client: Ama Aquilone Cooperativa Sociale Onlus
Agency: Andrea Castelletti Studio
Concept & Design: Andrea Castelletti
Photo: Marco Biancucci

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