For the advertising campaign, we drew inspiration from the aesthetic of vintage advertising signs from the late 1800s and early 1900s. The design echoes the timeless elegance of old store signage, with a bold central headline flanked by smaller supporting text, each emphasizing key concepts and messages. This approach conveys an air of authenticity, tradition, and quality, reinforcing the values at the heart of Bottega degli Spiriti's brand.
It’s a campaign that doesn’t chase trends but instead evokes a sense of timeless craftsmanship, reminding customers that some things — like attention to detail and a passion for quality — never go out of style.
