Product Design and Branding

For over a decade, we have been working to redefine the communication strategy for Cantina dei Colli Ripani, with the goal of revitalizing the brand’s image. One of our key objectives was to strengthen brand awareness by promoting the values deeply tied to the territory. These values became the foundation for a sense of belonging, shaping a shared identity that could be felt in every product, message, and experience.

client

Cantina dei Colli Ripani Soc. Coop.

agency

Andrea Castelletti Studio

concept and design

Andrea Castelletti

photography

Marco Biancucci

In 2020, this vision took shape with the launch of a product collection that goes beyond mere merchandising. This collection is not just a line of products — it’s a tangible representation of the brand’s identity, symbolizing its evolution from a winery into something much greater.

The #DeiColliRipani merchandising project was developed as a way to share the cultural heritage of the Marche region through everyday items. By celebrating the pairing of traditional cuisine and native wines, the collection brings the region's flavors and stories to life on t-shirts, sweatshirts, and beach towels. These items carry the essence of the Marche region, turning simple objects into cultural ambassadors.

Thanks to its deep roots in the land, Cantina dei Colli Ripani doesn't have to look far to fulfill its mission: to fill your glass not just with wine, but with a story worth remembering.

Ciauscolo and Pecorino

The quintessential Marche aperitivo: Ciauscolo, the soft and savory spreadable salami typical of Piceno, paired with Pecorino, the iconic white wine of the region. A classic combination that captures the authentic flavors of the territory.

Passito and Pastarelle

In the Marche region, no meal is truly complete without a sweet ending. Passito, the luscious dessert wine, is traditionally enjoyed alongside an endless variety of pastarelle — small, delicate pastries that embody the warmth of family meals and festive gatherings.

Brodetto and Passerina

Every city in Marche coastline has its own version of brodetto, the famous fish stew, and each one claims to have the best recipe. While the recipes may vary, one thing remains certain: Brodetto is best enjoyed with a glass of Passerina wine, whose freshness and acidity perfectly complement the rich, savory flavors of the dish.

½ Gazzosa ½ Falerio

This T-shirt embodies the essence of summer in Marche. It celebrates the region's tradition of simple, refreshing drinks, the kind that cool you down as you chat with friends until sunset. The drink is called "paccatello" — a mix of ½ lemon soda and ½ Falerio wine. For many locals, it’s the very first "cocktail" they ever learned to make — a timeless symbol of carefree summer afternoons.

Bistecca Agricola and Sangiovese

Literally translated as "farm-style steak," but don’t be fooled. In Marchigian popular tradition, Bistecca Agricola isn’t a steak at all — it’s a slice of tomato seasoned with extra virgin olive oil and salt. This humble yet flavorful dish pairs perfectly with a glass of Sangiovese wine, proving that simplicity often tastes best.

Oliva, Crema, and Passerina Brut

Few things excite a true Marchigian heart like the sight of a platter of Olive Ascolane (stuffed and fried olives) paired with Crema Fritta (fried custard squares) from Ascoli Piceno. Add a glass of Passerina Brut to the mix, and you’ve got a combination that embodies the joy of shared moments and culinary excellence.

Bread + Olive Oil

A manifesto of simplicity and hospitality, the pairing of bread and olive oil represents a heartfelt welcome. It’s a symbol of friendship, nourishment, and generosity, embodying the warmth of a Marchigian home.

FRSTNG

Our homage to Frustingo, the most beloved sweet of the Marche Christmas tradition. Made with dried fruits, cocoa, and candied fruits, Frustingo is a dense, flavorful dessert that fills the air with holiday warmth. On the sweatshirt, it’s spelled FRSTNG, reflecting the playful phonetic pronunciation you’ll hear on the streets of Ripatransone, the hometown of Cantina dei Colli Ripani.

Beach towels

The seven Colli Ripani beach towels are as bold and vibrant as the flavors of Marche cuisine. Designed to whet your appetite and turn heads at the beach, they bring a taste of Marche to the seaside, ensuring you stand out in style.

Product Design and Branding

Thanks to its deep roots in the land, Cantina dei Colli Ripani doesn't have to look far to fulfill its mission: to fill your glass not just with wine, but with a story worth remembering.

Ciauscolo and Pecorino

Passito and Pastarelle

Brodetto and Passerina

½ Gazzosa ½ Falerio

Bistecca Agricola and Sangiovese

Oliva, Crema, and Passerina Brut

Bread + Olive Oil

FRSTNG

Beach towels

client

Cantina dei Colli Ripani Soc. Coop.

agency

Andrea Castelletti Studio

concept and design

Andrea Castelletti

photography

Marco Biancucci

Andrea Castelletti Studio
Milano / Ripatransone

andrea@acastelletti.com

Registered with Camera di Commercio di Milano
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VAT No. 07077890965
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Product Design and Branding

Product Design and Branding

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