Packaging Restyle
Pecorino is an ancient grape variety that was on the brink of extinction until Guido Cocci Grifoni intervened to preserve and revitalize it. In 1990, he made history by producing the first-ever single-varietal Pecorino wine, marking a pivotal moment in the evolution of Piceno's wine tradition.
client
Tenuta Cocci Grifoni
creative direction
Daniele Fabiano, Rossella D'Oria (AboutYou – Comunichiamo)
concept and design
Andrea Castelletti Studio
copywriting
Rossella D'Oria (AboutYou – Comunichiamo)
photography
Marco Biancucci
The new label design celebrates each vintage of Colle Vecchio with the recognition it deserves. It embodies the essence of a wine that has not only shaped history but continues to write new chapters for the Piceno region.
The design is vibrant and dynamic, much like the story of Pecorino itself. Each year, the label evolves. It becomes a visual testament to growth, transformation, and legacy, ensuring that with every vintage, the design reflects its enduring impact on the world of wine.
Packaging Restyle
Pecorino is an ancient grape variety that was on the brink of extinction until Guido Cocci Grifoni intervened to preserve and revitalize it. In 1990, he made history by producing the first-ever single-varietal Pecorino wine, marking a pivotal moment in the evolution of Piceno's wine tradition.
The new label design celebrates each vintage of Colle Vecchio with the recognition it deserves. It embodies the essence of a wine that has not only shaped history but continues to write new chapters for the Piceno region.
The design is vibrant and dynamic, much like the story of Pecorino itself. Each year, the label evolves. It becomes a visual testament to growth, transformation, and legacy, ensuring that with every vintage, the design reflects its enduring impact on the world of wine.
client
Tenuta Cocci Grifoni
creative direction
Daniele Fabiano, Rossella D'Oria (AboutYou – Comunichiamo)
concept and design
Andrea Castelletti Studio
copywriting
Rossella D'Oria (AboutYou – Comunichiamo)
photography
Marco Biancucci
Andrea Castelletti Studio
Milano / Ripatransone
andrea@acastelletti.com