In the centre of the Marche Region's Adriatic coastline, in Torre di Palme, an old medieval hamlet currently recognised as one of the most beautiful in Italy, you can find the ancient Piceno springs called “Fonti di Palme” (Palm Springs), situated in an enchanting oasis of pine trees and age-old trees.
The springs and their therapeutic properties, already recognised during Roman times, were rediscovered in 1930. While restoration work on the old spa station was being carried out partial remains of an old fountain wall and two underground passages, which were used to transport water converging with the wall itself, came to light. This was proof of the existence of the spa of the very ancient city of Palma, the regional capital of Ager Palmensis.
The new brand it has been designed to evokes the history of the very ancient city of Palma, the regional capital of Ager Palmensis, the territory identified by Pliny the Elder in the southern part of the Roman region of Piceno.
In addition to the new identity of the company we worked on the refresh of the design of the labels of Antica Acqua Termale Palmense del Piceno (Ancient Spa Water Palmense of the Piceno area), an historical and iconic product, with important healing properties. The classic green bottle and the vintage label evoke time-consolidated sentiments and values.

Client: Fonti di Palme S.A.S.
Agency: Andrea Castelletti
Creative Director: Andrea Castelletti
Art Directors: Andrea Castelletti, Juan R. Hernàndez
Graphic Designers: Andrea Castelletti, Juan R. Hernàndez

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