client
Aurim S.p.A.
marketing manager
Ersilia Auriemma
exhibition design
Andrea Forapani (Lombrello)
art direction
Andrea Castelletti
copywriting
David Plaisant
production company
Ippocampostudio
photographer and director
Andrea Pugiotto
imNativ aims to build a relationship of authenticity and transparency with the user. Without resorting to empty or overused messages about sustainability, but by being clear and sincere from the beginning: I'm part of the problem, I'm part of the solution.
Over the past few years, imNativ® has developed a revolutionary product: a synthetic and biodegradable fabric. The recycled-bio fabric by imNativ® has the typical appearance of a synthetic product but with the advantage of being able to decompose in certain environments, just like natural fibers, once their life cycle ends. The biotechnology activates only in conditions where natural biodegradation can occur.
For the launch of this revolutionary product, we have developed a communication project where, once again, the brand speaks of itself in the first person. Indeed, a crucial element in the communication strategy developed for imNativ® is the prefix "I'm". ImNativ® is a revolutionary and innovative brand that speaks directly and without unnecessary embellishments. Short, precise, and concrete messages.
imNativ®'s stand at Salone del Mobile Milano showcased the launch of its new synthetic and biodegradable collection.
imNativ aims to build a relationship of authenticity and transparency with the user. Without resorting to empty or overused messages about sustainability, but by being clear and sincere from the beginning: I'm part of the problem, I'm part of the solution.
Over the past few years, imNativ® has developed a revolutionary product: a synthetic and biodegradable fabric. The recycled-bio fabric by imNativ® has the typical appearance of a synthetic product but with the advantage of being able to decompose in certain environments, just like natural fibers, once their life cycle ends. The biotechnology activates only in conditions where natural biodegradation can occur.
For the launch of this revolutionary product, we have developed a communication project where, once again, the brand speaks of itself in the first person. Indeed, a crucial element in the communication strategy developed for imNativ® is the prefix "I'm". ImNativ® is a revolutionary and innovative brand that speaks directly and without unnecessary embellishments. Short, precise, and concrete messages.
imNativ®'s stand at Salone del Mobile Milano showcased the launch of its new synthetic and biodegradable collection.
client
Aurim S.p.A.
marketing manager
Ersilia Auriemma
exhibition design
Andrea Forapani (Lombrello)
art direction
Andrea Castelletti
copywriting
David Plaisant
production company
Ippocampostudio
photographer and director
Andrea Pugiotto
Andrea Castelletti Studio
Milano / Ripatransone
andrea@acastelletti.com