Mobiltesino | Rebranding
Mobiltesino, established as a joinery in 1978, is a successful company in the bathroom design industry whose communication used to be ordinary and anonymous, not giving the right prominence to the values of the brand, as much as to its sophisticated products.
Starting from the concept of "atelier", this new identity highlights both the idea of craftsmanship and the concept linked to innovation, versatility and creativity in every Mobiltesino's creation. The communication is now based on essential elements which emphasizes the brand's recognizability within a market category that seems to be visually homogeneous.
Client: Mobiltesino Srl
Agency: Andrea Castelletti Studio
Creative Director: Andrea Castelletti
Art Directors: Andrea Castelletti, Andrea Flemma
Graphic Designer: Andrea Flemma
Copywriter: Tania Loschi
Agency: Andrea Castelletti Studio
Creative Director: Andrea Castelletti
Art Directors: Andrea Castelletti, Andrea Flemma
Graphic Designer: Andrea Flemma
Copywriter: Tania Loschi
