Poster and title design for Mindwash (2024), a psychological drama written and directed by Beatrice Brigitte.
client
The Arcane Company
agency
Andrea Castelletti Studio
concept and design
Andrea Castelletti
The story follows Billy Seldom, a charismatic motivational speaker on the cusp of mainstream fame. On the eve of his grand celebration, a sense of unease creeps in as the world faces the looming threat of an undefined attack. Through this heightened moment of uncertainty, the film explores the profound impact of media, fear, and mass influence, exposing how easily individual thinking is overridden by collective hysteria.
The film was shot using an Arri Mini camera, which was handheld throughout the entire film, adding a raw, immersive quality to the viewing experience. The movement of the camera becomes a character in itself, heightening the sense of unease and instability. At key moments, characters intentionally break the fourth wall, creating a direct confrontation with the audience and reinforcing the film's themes of manipulation and self-awareness.
Alternative Movie Poster
Poster and title design for Mindwash (2024), a psychological drama written and directed by Beatrice Brigitte.
The story follows Billy Seldom, a charismatic motivational speaker on the cusp of mainstream fame. On the eve of his grand celebration, a sense of unease creeps in as the world faces the looming threat of an undefined attack. Through this heightened moment of uncertainty, the film explores the profound impact of media, fear, and mass influence, exposing how easily individual thinking is overridden by collective hysteria.
The film was shot using an Arri Mini camera, which was handheld throughout the entire film, adding a raw, immersive quality to the viewing experience. The movement of the camera becomes a character in itself, heightening the sense of unease and instability. At key moments, characters intentionally break the fourth wall, creating a direct confrontation with the audience and reinforcing the film's themes of manipulation and self-awareness.
Alternative Movie Poster
client
The Arcane Company
agency
Andrea Castelletti Studio
concept and design
Andrea Castelletti
Andrea Castelletti Studio
Milano / Ripatransone
andrea@acastelletti.com