In the centre of the Marche Region's Adriatic coastline, in Torre di Palme, an old medieval hamlet currently recognised as one of the most beautiful in Italy, you can find the ancient Piceno springs called “Fonti di Palme” (Palm Springs), situated in an enchanting oasis of pine trees and age-old trees.
Inside the mineral concession of more than 50 hectares there are two different natural mineral water springs: Fonte di Palme and Palmense del Piceno.
We were asked to work on the rebranding of the company and on the refresh of the design of Antica Acqua Termale Palmense del Piceno (Ancient Spa Water Palmense of the Piceno area), an historical and iconic product, with important healing properties. The classic green bottle and the vintage label evoke time-consolidated sentiments and values. 
Client: Fonti di Palme S.A.S.
Agency: Andrea Castelletti
Creative Director: Andrea Castelletti
Art Directors: Andrea Castelletti, Juan R. Hernàndez
Graphic Designers: Andrea Castelletti, Juan R. Hernàndez

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