Founded as a joinery in 1978, Mobiltesino has grown into a leading name in the bathroom design industry. However, its previous communication strategy failed to fully convey the brand's core values and the refined quality of its products, often blending into the visually homogeneous aesthetic of the industry.

To redefine its image, we developed a new brand identity inspired by the concept of an "Atelier" — a space where craftsmanship, innovation, and creativity come together. This approach highlights both the artisanal heritage of Mobiltesino and its forward-thinking approach to design.