Tv commercial for the revamp of the first Technogym foldable treadmill.
All the visual elements are derived from the campaign of the top-of-the-line products to create a recognizable family feeling and a unique tone of voice of the brand.

Client: Technogym S.p.a.
Creative Director: Alberto Baccari
Art Director: Andrea Castelletti
Copywriter: Daniele Ravenna
Director: Renato Alfarano
Production: Mario Ciuffini, Black Egg

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