This project draws inspiration from the frescoes of the old church of San Sebastiano nel Borgo in Serralunga d'Alba, part of the Tenuta Cucco estate. The church’s sidewalls still preserve vivid depictions of musical cherubs, saints, and elegant Savoy nobles, all of which served as key visual references for the label design.

The labels for Tenuta Cucco’s Barolo wines were developed in collaboration with O,nice! Design Studio. They tell the winery’s story through the imagery of the historic church's frescoes. The artwork is printed tone-on-tone on natural textured paper, enhanced with a debossing effect that creates a three-dimensional, bas-relief-style finish. This approach evokes the tactile and visual essence of the original frescoes, allowing the label to feel as timeless, rich, and textured as the history it represents.