The concept for the poster is rooted in simplicity and symbolism. Using only large-sized types of pasta, we created a minimalist design that reflects Marchesi's philosophy of elegance through simplicity. Notably, the shell featured in the design measures an impressive 12 cm in length, giving the poster a bold, striking focal point.
A particularly special aspect of this project is the personal connection to Marchesi himself. Just a few months before his passing, we had the privilege of meeting him in person. During that encounter, he generously gave us the very jumbo pasta shell that would later become the central element of the poster. This small but meaningful gesture added a profound personal dimension to the project, making it a true homage to one of the greatest figures in Italian culinary history.
