Tenuta Cocci Grifoni  |  Vigna Messieri

Vigna Messieri was the first Rosso Piceno Superiore to be bottled in Italy starting from 1969. It is the quintessential wine of Piceno region, the red that the public expects and that has always been associated with Tenuta Cocci Grifoni.

The new design aims to restore this wine to its original role. An image without space or time that arises from the foundations of the company's history and comes to life through a vision grounded precisely in this story.

The new look interprets the iconic image of this wine that comes from sharecropping tradition, returning to celebrate and enhance it in a blend of history and modernity that represents the bold spirit of Tenuta Cocci Grifoni.

Client: Tenuta Cocci Grifoni
Creative Direction: Daniele Fabiano, Rossella D'Oria (AboutYou – Comunichiamo)
Concept & Design: Andrea Castelletti Studio
Photo: Marco Biancucci

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