Packaging Design
Villa Barcaroli is a new exclusive wine collection dedicated to the hospitality and catering market, born from the same land that gives life to Pietramore's biodynamic wines.
The inspiration for this brand identity was found within the historic 1907 villa that will soon become the winery's new headquarters. During the renovation, we discovered a collection of old, abandoned wine bottles — a treasure trove of stories waiting to be told. These relics became the foundation for a visual and conceptual narrative that merges the ancient history of the place with the holistic philosophy of biodynamic agriculture. In this approach, the farm is seen as a living organism, deeply connected to cosmic forces and natural cycles.
client
Ciù Ciù Tenimenti Bartolomei
agency
Andrea Castelletti Studio
concept and design
Andrea Castelletti
callygraphy
Francesco Guerrera
photography
Marco Biancucci
This concept builds on the visual language we previously developed for Pietramore (a collection of wines from the same estates) but now takes on a fresh, distinct identity. This evolution not only strengthens the brand’s storytelling but also offers a renewed way to communicate the winery’s deep respect for the land, its history, and the interconnected forces that sustain it.
Packaging Design
Villa Barcaroli is a new exclusive wine collection dedicated to the hospitality and catering market, born from the same land that gives life to Pietramore's biodynamic wines.
The inspiration for this brand identity was found within the historic 1907 villa that will soon become the winery's new headquarters. During the renovation, we discovered a collection of old, abandoned wine bottles — a treasure trove of stories waiting to be told. These relics became the foundation for a visual and conceptual narrative that merges the ancient history of the place with the holistic philosophy of biodynamic agriculture. In this approach, the farm is seen as a living organism, deeply connected to cosmic forces and natural cycles.
This concept builds on the visual language we previously developed for Pietramore (a collection of wines from the same estates) but now takes on a fresh, distinct identity. This evolution not only strengthens the brand’s storytelling but also offers a renewed way to communicate the winery’s deep respect for the land, its history, and the interconnected forces that sustain it.
client
Ciù Ciù Tenimenti Bartolomei
agency
Andrea Castelletti Studio
concept and design
Andrea Castelletti
callygraphy
Francesco Guerrera
photography
Marco Biancucci
Andrea Castelletti Studio
Milano / Ripatransone
andrea@acastelletti.com