The pig is one of nature’s most noble animals, yet it has often gotten a bad reputation. With Mortimer Jr., our spokespig, we set out to change that narrative, making him the centerpiece of the advertising campaign for WhistlePig Rye Whiskey. Much like the pig, rye whiskey has also been an underdog—despite being America’s original spirit.
client
WhistlePig Straight Rye Whiskey
client markting manager
Krystal Titania Chong
agency
Alberto Baccari Studio
creative direction
Alberto Baccari
deputy creative direction
Andrea Castelletti
art direction
Alberto Baccari, Andrea Castelletti, Juan R. Hernández
copywriting
Robert Schulman
strategist
Jenny Evangelisti
project leader
Giuseppe Laneve
digital art
Leonardo Dentico
3D
Alessandro Clener
With WhistlePig, we’ve sparked a revolution in pure, aged rye whiskey, elevating it to stand proudly alongside the world’s finest premium whiskeys. To reflect this bold heritage and innovation, the advertising campaign features a design and typeface inspired by the modernized aesthetics of Colonial America.
The pig is one of nature’s most noble animals, yet it has often gotten a bad reputation. With Mortimer Jr., our spokespig, we set out to change that narrative, making him the centerpiece of the advertising campaign for WhistlePig Rye Whiskey. Much like the pig, rye whiskey has also been an underdog—despite being America’s original spirit.
With WhistlePig, we’ve sparked a revolution in pure, aged rye whiskey, elevating it to stand proudly alongside the world’s finest premium whiskeys. To reflect this bold heritage and innovation, the advertising campaign features a design and typeface inspired by the modernized aesthetics of Colonial America.
The making of Mortimer Jr.
client
WhistlePig Straight Rye Whiskey
client markting manager
Krystal Titania Chong
agency
Alberto Baccari Studio
creative direction
Alberto Baccari
deputy creative direction
Andrea Castelletti
art direction
Alberto Baccari, Andrea Castelletti, Juan R. Hernández
copywriting
Robert Schulman
strategist
Jenny Evangelisti
project leader
Giuseppe Laneve
digital art
Leonardo Dentico
3D
Alessandro Clener
Andrea Castelletti Studio
Milano / Ripatransone
andrea@acastelletti.com