![](https://cdn.myportfolio.com/3a1d881c2d70327490b416cd5929f556/ef8dbc0c-5d18-41b6-81b2-9eb7aecfc53f_rw_1920.jpg?h=562e7380ebc2fa1204a8c4ea0459e6d4)
Welcome to the Golden Age of Whiskey
The pig is one of nature’s noble animals and has always gotten a bad rep, we wanted to make sure Mortimer Jr., our spokespig, was front and center in the advertising campaign for WhistlePig Rye Whiskey. Rye was a bit of an underdog too, and even though it was American’s original spirit we wanted to convey that, in WhistlePig, we started a revolution in itself for an aged pure rye that can hold its own with any premium whiskey in the world. That’s why the advertising has the look and typeface has a modernized feel of Colonial times.
![](https://cdn.myportfolio.com/3a1d881c2d70327490b416cd5929f556/4577dad1-29b6-4874-99ae-06e30511d629_rw_3840.jpg?h=2756e318935f49144ed3f25da62a9925)
![](https://cdn.myportfolio.com/3a1d881c2d70327490b416cd5929f556/2d153933-3580-4472-a4de-4307c5101a3e_rw_1920.jpg?h=67d58d7ea95fc9bd7ca156531a1256d7)
![](https://cdn.myportfolio.com/3a1d881c2d70327490b416cd5929f556/0b92059a-e3c1-48ce-9e70-bd18613fed98_rw_3840.jpg?h=d9b83c43d2ad559744a542655c6811e8)
![](https://cdn.myportfolio.com/3a1d881c2d70327490b416cd5929f556/57db8f0a-9bdc-4e9c-9833-df39e41fb6a8_rw_1920.jpg?h=dc0f9f9af666957012cd0f3eb4d88252)
![](https://cdn.myportfolio.com/3a1d881c2d70327490b416cd5929f556/98e94e87-06f7-422d-8855-80de6bbd50aa_rw_3840.jpg?h=859046c5c189402d41c3c523aa499105)
![](https://cdn.myportfolio.com/3a1d881c2d70327490b416cd5929f556/14ad7c18-4e39-43a6-a748-6cf7dfad228d_rw_1920.jpg?h=76629ecd1411988269c9f5ade4bfc18d)
![](https://cdn.myportfolio.com/3a1d881c2d70327490b416cd5929f556/84350f2e48d4a858b61ee89b_rw_1920.png?h=a6c9869892044bbaed301de8f63cf760)
![](https://cdn.myportfolio.com/3a1d881c2d70327490b416cd5929f556/493fb72fe3335f2ec6916f1f_rw_600.gif?h=56bfc9c64dc46ef85bd6d1cc6e272354)
Client: WhistlePig Straight Rye Whiskey
Client Marketing Manager: Krystal Titania Chong
Agency: Alberto Baccari (Milan, New York)
Creative Director: Alberto Baccari
Deputy Creative Director: Andrea Castelletti
Copywriter: Robert Schulman
Strategist: Jenny Evangelisti
Project Leader: Giuseppe Laneve
Art Directors: Alberto Baccari, Andrea Castelletti, Juan R. Hernández
Digital Artist: Leonardo Dentico
3D: Alessandro Clener
Client Marketing Manager: Krystal Titania Chong
Agency: Alberto Baccari (Milan, New York)
Creative Director: Alberto Baccari
Deputy Creative Director: Andrea Castelletti
Copywriter: Robert Schulman
Strategist: Jenny Evangelisti
Project Leader: Giuseppe Laneve
Art Directors: Alberto Baccari, Andrea Castelletti, Juan R. Hernández
Digital Artist: Leonardo Dentico
3D: Alessandro Clener