Shortlist, Illustration Annual, Communication Arts 2023
Featured on Lürzer's Archive (1/2023)
Advertising Campaign | Agathodemons
"Classic Method, New Stories."
Cossignani L.E.Tempo produces sparkling wines using the classic method but with a unique twist of using native Marche grapes, different from those originally envisioned by the method. This innovative approach creates a one-of-a-kind product while still respecting the traditional production process of the "Metodo Classico".
It is in the intersection between the new and the classic that these sparkling wines carve out the space to build their identity and present themselves to the world. Using a Classic Method to tell and create New Stories is the driving force behind the brand's every step.
For the brand's first advertising campaign we were inspired by modern Italian poster art of the early 20th century and the result is two posters that evokes the ancient cult of Agathodemons, good spirits often depicted as snakes who were worshipped in antiquity for their connection to the earth and believed to bring good luck, wellness, and wisdom. Among the population, it was customary to consecrate every symposium and every official banquet with libations of pure wine in honor of Agathos Daimon, as a proponent of a perpetual abundance of good food and good wine, and also of commercial success in shops, where he was very often represented.
To create the campaign we collaborated with Luca Zamoc, an artist and illustrator whose works recall old engravings full of sacred iconography and mythological creatures, and Valentina Casali, letterer and type designer who practices sign painting, engraving of letters on stone.
The two posters (50*70cm) have bee printed in a signed limited edition of 50 copies each on Fedrigoni Freelife Vellum White 320g paper. Part of the proceeds from the sale support the Buzzi Foundation's "A Hospital Without X-Rays" project. To get your copy write to email@example.com
"When a glass of wine is shared together may love and song live on forever."