La Raia  |  Pisé's label restyle

Since its first vintage in 2010, Gavi Pisé has been decorated with the blades of grass that grow between the rows of La Raia's vineyards, on which the stonechat alights, the bird that is the symbol of La Raia. For this new edition of the cru, to celebrate its evolution, nature has taken up more space, growing to “wrap” the label and bringing the name of the wine into the foreground.

Just 3000 numbered bottles, to narrate the evolution of a cru.

Client: La Raia, Tenimenti Rossi Cario
Agency: Andrea Castelletti Studio
Still-life photo: Studio Tettamanzi

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