La Raia  |  Passito

The Common Stonechat is a small bird that exclusively inhabits pristine environments, earning the designation of a "sentinel" due to its preference for perching on the tallest blades of grass. This diminutive avian takes center stage in La Raia's logo and all their labels.
While working on the packaging for La Raia's first Passito wine, we identified a parallel between the intricate, time-consuming process of crafting passito wine and the dedication demonstrated by the Common Stonechat as it meticulously constructs its nest and patiently awaits the hatching of its eggs.

For La Raia's inaugural passito wine label, we adopted a minimalist approach, showcasing not the Common Stonechat itself, but only its meticulously crafted nest.
Client: La Raia, Tenimenti Rossi Cairo
Agency: Andrea Castelletti Studio
Concept & Design: Andrea Castelletti
Photo: Studio Tettamanzi

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